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FlexoCleaners > How you can make a difference

What You Can Do To Make a Difference
- Building a Green Business

By Joseph Ialacci, President
Published on February 25, 2008

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Everywhere you look, Sustainability and “go green” messages in mass media are becoming the hot topic for businesses of all types, almost making it a new marketing and business model must-have. The flexographic printing industry is certainly no exception to this, with company claims of eco-friendly products, supplies and solutions. But what does it truly mean and is it all just a simple marketing ploy? Another “in now” but soon-to-decease moneymaking concept like Y2K? Aside from the jargon and buzzwords, it is safe to say that everyone wants their world to improve. So the real question is how can you really make a difference and apply these concepts to your business practice?

Here at FlexoCleaners we found it necessary to incorporate sustainability into both our business structure and mission statement for our employees to follow. In this article I will be discussing what we are doing and how other companies can do the same. Several areas where we applied our efforts include:

* Environmental Sustainability: improving one’s environmental footprint;
* Social Sustainability: improving the community in which you work and sell your product
* Economic/Organizational Sustainability: operating a business in a manner that allows you to stay in business over time and creating the perfect work-life balance.

Both your customers and employees prefer doing business with a company that supports a good cause. Giving back to the community that supports you can have a far more cost-effective and further business reach from positive brand recognition, than you could ever buy through your advertising dollar.
So What Exactly Is Sustainability?
While there are many ways to define sustainability depending on one of its three focus areas, we define it as a personal or partnering aim towards preserving the local environment, economy and social system through quality practices.
Environmental Sustainability
  • Recycle what you use
  • Reduce what you use
  • Use green products
  • Work commuting
  • Revamp your product line
  • Energy-Saving and Green Energy
  • Build Green from the start
  • Offset carbon output
Social Sustainability
Both your customers and employees prefer doing business with a company that supports a good cause. Giving back to the community that supports you can have a far more cost-effective and further business reach from positive brand recognition, than you could ever buy through your advertising dollar.
  • Donate money and/or time to non-profit
  • Be creative and start your own initiative

Economical/Organizational Sustainability
You can do more for your employees and company owners by creating a better work-life balance. This ultimately encourages a happier work environment and proves to lean towards higher employee retention.

  • Conduct traditional meetings in non-traditional settingsSchedule company outings and vacations
  • Recognize external commitments
  • Support independent projects and personal development
  • Improve diversity

In Conclusion

At Flexocleaners.com we are consistently looking for ways to improve our impact and relationship with our community, recognizing there is always more you can do. We also recognize that it takes time and resources to do it properly. The best concept to understand is that while it’s important to become environmentally, socially, and economically responsible, it does not have to happen all overnight. Perhaps the biggest change we have made is the launch of a full line of chemically superior yet environmentally friendly ink cleaning chemicals, specifically formulated for the flexographic industry. As more of our customers recognize the need for sustainable, safe products, we can be confident that we have done our job to provide a responsible and professional solution.As part of our ongoing efforts we donate a portion of all sales to non-profits that support environmental causes. Currently we work with Co-Op America, The Union Of Concerned Scientists and 1% For the Planet. For more information on this topic please visit our Charitable Causes page and feel free to place your own donation to help support a good cause.

*If you are concerned that someone might be trying to greenwash (talking the talk but not walking the walk) their products and/or services, there are a number of reputable non-profits and non-governmental organizations that review and certify these services, such as Green-e and The Carbon Fund. Other reliable sources include the Federal Trade Commissions Environmental Marketing Guides and trade magazines such as GreenBiz.

Sustainability Resources:
Energy Star
Sourceguides
Energy Efficiency and Renewable Energy website
U.S. Green Building Council website
Green-e
The Carbon Fund
Federal Trade Commissions
GreenBiz
Zerofootprint
Carbon Footprint
Database of State Incentives for Renewables & Efficiency
1% for the Planet
Co-Op America
Union of Concerned Scientists

16 Sawgrass Drive Bellport, NY 11713 USA | sales@flexocleaners.com
Toll Free: 1.888.FlexoCleaners (888.353.9625) | Outside USA: 215.716.3245 | Fax: 631.803.4418